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Vehicle Wrap Advertising Statistics

Vehicle Wrap Advertising Statistics in the US [2023]

Excerpts from article written by Jason L Arthur

May 19, 2023

Fact Checked

In a world where we are constantly bombarded with advertising messages, brands have had to develop new and impactful strategies to grab our attention. Vehicle wrap advertising has emerged as a dynamic and eye-catching solution that brings brands directly to their target audience. By transforming vehicles into mobile billboards, companies can create lasting impressions on potential customers, spark conversations, and generate substantial brand exposure.


Vehicle Wrap Advertising Statistics USA


Key Insights

Typically, Vehicle wrap advertising generates 400 to 600 impressions per mile and 40,000 to 70,000 impressions daily.

The average cost per thousand impressions (CPM) for vehicle wrap advertising is 0.48$, which is the lowest among all out-of-home advertising options. For comparison, the average billboard CPM is $3.56 and for transit advertising, it’s $ 7.45$.


A Single Wrapped Vehicle


A single wrapped vehicle driving intercity can attract up to 12 million views a year.

A joint report by OAAA (Outdoor Advertising Association of America) and Nielsen found that wrapped vehicles were the number one most noticed moving format of out-of-home (OOH) advertising.

Wrapped vehicles were the second most noticed form of outdoor advertising overall, according to the OAAA and Nielsen reports.

92% of the business owners who’ve tried vehicle wrap advertisements find them the most effective form of local advertising.


The OAAA and Nielsen Report


The OAAA and Nielsen report revealed that 64% of U.S. residents aged 16 or older noticed a wrapped vehicle in the previous month, and 44% noticed one in the previous week.

3M states that vehicle marketing achieves a 97% message recall versus just 19% for stationary adverts.

OOH advertising, which includes vehicle wrapping, generates almost four times more online activations per ad dollar than TV, radio, and print, according to 3M.

fatigue. Both trends mean Americans are more likely to notice OOH advertising compared with pre-pandemic times.

80% of Americans purchased a product or service after seeing an Out-of-home (OOH) advert in 2021, according to OneScreen.ai.


Vehicle Wraps


Vehicle wraps can last 5-7 years if professionally installed, regularly cleaned, and maintained. Long-term wraps typically need to be removed with the aid of heat.

Using reflective film on vehicle adverts increases visibility from at least twice as far away compared to vehicles without reflective films. This improved visibility has safety benefits for the driver (reduced risk of collisions at night) and also boosts impressions of the advert by as much as 40%.

Businesses can opt for ultra-removable (changeable) vehicle wrapping for short-term promotions. This type of wrap lasts between one and five years and can be removed without the need for heat or chemical aids.

Vehicle wraps generate up to 70,000 daily impressions from local customers.

Wrapped vehicles increase brand recognition by up to 92% more than other marketing strategies.




Vehicle wrap advertising is one of the most effective and cost-efficient ways to break through the noise of digital marketing channels. It allows businesses, both big and small, to reach a large audience in real time, 24/7. Unlike digital ads, which can be quickly swiped away or turned off, people cannot avoid vehicle wrap advertising.

A well-designed advert with a compelling message will hold the viewer’s gaze and leave a lasting, positive impression. Moreover, as more people shun screen time and traditional marketing channels such as magazines, newspapers, and radio, OOH advertising is becoming a stronger focus for building brand awareness.

Vehicle wrapping represents the most accessible and potent form of OOH advertising with unmatched asset value, and it is on track to grow significantly in the future. Companies should embrace the benefits of vehicle wrap advertising and drive their brand’s success to new heights.